By Aniket Kuila | July 03,2025
Jordan has a lifetime deal with Nike; his Air Jordan shoes are selling in billions, and he earns about $1.3 billion.
(Image: Britannica)
With a lifetime deal of $1 billion, James is under a lifetime deal with Nike.
(Image: Britannica)
The legend of football earns $1 billion through a lifetime deal with Nike.
(Image: BrandArena)
Messi is known as the goat of football. He has a lifetime deal with Adidas, and they pay him $1 billion.
(Image: Messi)
This football player has retired, but he still earns 160.8 million through the lifetime deal with Adidas.
(Image: VERSUS)
Stephen was signed under his lifetime contract with Under Armour, and it earns about $1 billion annually.
(Image: PR Newswire)
His longtime tenure came to a peak in 2023, when Kevin got a lifetime deal with Nike worth $300 million that marked his unending imprint in basketball.
(Image: Leif Podhajsky)
Damian possesses a lifetime contract with Adidas of $600 million annually, owing to the popularity of his signature sneakers.
(Image: Billboard)
An NBA pioneer whose "Clyde" shoe was the cornerstone of a lifetime deal with Puma.
(Image: Rhee Gold)
Allen Iverson, an NBA legend, has a lifetime Reebok deal (since 2001) that pays him $800,000 annually.
(Image: turismo.cadiz.es)
Explore Messi’s Top 10 Brand Partnerships in 2025, which are Dominating Market. For more you can check out our more stories features button