There is surely no introduction needed for who Cristiano Ronaldo is and what he has achieved in his life so far. Cristiano Ronaldo has to be the greatest football player of all time, alongside Lionel Messi. The young boy from a poor family went on to become the richest athlete for the third year in a row, according to Forbes. There are countless brand deals that Cristiano Ronaldo has done to date. Let us have a look at the Major Endorsements by Cristiano Ronaldo.
Cristiano Ronaldo is not just the king on the pitch but undoubtedly off the field as well. In 2024, Cristiano Ronaldo reached a total of one billion followers across all his social media platforms. No other person or athlete has done it so far. This surely states his face value and influence is unmatchable by any other person in the world.
As of today, Cristiano Ronaldo has scored 938 goals in his senior professional career. His new contract with Al Nassr is the most expensive contract in football a player has ever had. Ronaldo earns almost $200 million per year, with other bonuses just adding up to his base salary.
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10 Major Endorsements by Cristiano Ronaldo till 2025
Let us have a look at some of the Major Endorsements by Cristiano Ronaldo:
Nike
Cristiano Ronaldo got his first contract with Nike in 2003, and since then, he has been one of the main faces of the brand. In the year 2016, Nike gave Cristiano Ronaldo a lifetime contract worth $1 billion.
Ronaldo and Nike’s Mercurial boots are the main product highlights. In his career so far, Cristiano Ronaldo has worn more than 55 Nike Mercurial boots, which also include many of CR7’s signature boots.
Herbalife
The partnership of Cristiano Ronaldo and Herbalife started in 2013. The approximate earnings of Cristiano Ronaldo from Herbalife are $5 million per year. Herbalife24 CR7 Drive is a sports drink that helps with recovery and enhances endurance, which is guided by Cristiano.
He renewed his deal with the brand in 2021. After posting a video for the product in 2024, the video received more than 1,9 million views.
Clear Shampoo (Unilever)
It was the year 2014 when Cristiano Ronaldo made a brand deal with Unilever for the clear shampoo. The exact figure of the deal is not specified, but it was a multi-million-dollar deal that he got. It was 2020 when he co-created with the brand for the shampoo.
Clear Men Legend Shampoo by CR7 was the name of the product. They launched Instagram AR filters and also a few gold-plated shampoo trophies, which had a Cristiano Ronaldo autograph on them.
TAG Heuer
We all know that TAG Heuer primarily makes stylish watches for its buyers. His role with the brand started in 2014 as the brand ambassador. The following year, that is, in 2015, Cristiano Ronaldo was the main man in the “#Don’tCrackUnderPressure” campaign.
The brand made a special edition watch for Cristiano Ronaldo that had a football pitch, which showed Ronaldo’s elegance and accuracy in the game.
Binance
Cristiano Ronaldo and Binance started their journey in June 2022. We have seen Cristiano a lot of times endorsing their brand, and he also appeared on their YouTube channel, answering a few questions with a lie detector test.
In October of 2023, the CR7 ForeverZone Collection was introduced in collab with Ronaldo by Binance, which had 50,000 free mystery boxes and also a chance to meet and train with Cristiano Ronaldo himself.
Jacob & Co.
It is one of the brands that make luxury and edition-limited watches for its buyers. The price of the watches is usually very high. Jacob & Co. launched the Epic X CR7 Collection in 2024, which had three variants.
The variants were Flight of CR7, which cost $57,186, and Heart of CR7, which was priced at $24,749. Lastly, there was also a limited edition watch, which had only 499 pieces, that was the Diamond bezel version, which cost somewhere around $117,000.
Altice (MEO)
This is a telecom brand of Portugal, which Cristiano Ronaldo has been endorsing since 2015. They launched a new campaign in 2018 when Cristiano Ronaldo renewed the deal with the telecom company.
The main reason for Ronaldo to endorse this brand is to promote local services. They basically make 4k portable TV boxes.
DAZN
It is the current global broadcaster of the FIFA Club World Cup and brings all the matches free for the fans. Cristiano Ronaldo is with the sports streaming service DAZN, as their partnership began in 2018. This deal lasted for two and a half years, as they later decided to part ways. Eventually, the deal ended in 2021.
Armani
Cristiano Ronaldo first featured in 2010 in an underwear ad shoot for the brand Emporio Armani. Later, it was also in the ads of other products of the brand, which included Jeans.
He basically replaced the English footballer David Beckham. He just made his transfer to Real Madrid a year before, and his role was as a model for the brand.
Al-Nassr / Saudi Arabia
In 2023, Ronaldo moved to the Saudi Pro League from Manchester United, as Al Nassr signed him, he changed the football scene of Saudi Arabia. Cristiano Ronaldo’s role is more than just a player in the Al Nassr team and the Saudi Arabian league.
As Saudi Arabia is the host for the 2034 FIFA World Cup, Cristiano Ronaldo is the brand ambassador for the same. His new contract and the bonuses in the contract show what his real value is.
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