Lionel Messi is surely one of the greatest players to have played football. Messi is considered one of the most decorated footballers, as he has won more than 45 trophies at the club and international levels combined. He is the second most followed football player on Instagram after Cristiano Ronaldo. Let us have a look at the 10 Brands Lionel Messi is endorsing right now.
Messi started his journey with FC Barcelona in 2000 when he joined La Masia. He made his debut for the senior team in 2004 and spent almost 20 years with the club after moving to Paris Saint-Germain. The best moment of his career came in 2022 when he won the FIFA World Cup. He currently plays for Inter Miami in the MLS.
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10 Brands Lionel Messi Is Endorsing Right Now – 2025 Edition
Adidas
Lionel Messi and Adidas started their journey way back in 2006. Since then, Messi has been sponsored by Adidas. It was 2017 when Adidas gave Messi a lifetime contract worth $1 billion.
As all the jerseys are sponsored by Adidas in the Major League Soccer (American Football League), Messi also gets some amount from the sales of those jerseys. They also have some limited-edition Messi products. Lionel Messi basically wears the Adidas F50 Elite boots.
Gatorade
Messi has a long-term deal with the energy drink brand Gatorade. He has been seen in a lot of campaigns and advertisements drinking the energy drink. It was 2016 when Lionel Messi and Gatorade signed a deal in 2006, and ten years later, in 2016, Messi became the brand ambassador of Gatorade.
PepsiCo
There have been a lot of times when Lionel Messi has endorsed Pepsi, especially in the advertisements for the UEFA Champions League. As Lays is also owned by PepsiCo, Messi is also seen with the product.
The deal with PepsiCo commenced in the year 2006. Some footballers, such as Toni Kroos, Marcelo, Raheem Sterling, Ronaldinho, Mohamed Salah, and Paul Pogba, have done the Pepsi ads with Messi. The exact worth of the deal is not specified.
Mastercard
This is the ninth year running of Lionel Messi being the brand ambassador of Mastercard. Basically, Messi was made the brand ambassador in 2018. Messi not only became the brand ambassador to promote their services but also to connect easily with the buyers, as he is one of the global icons and still is.
Budweiser
Eventually, Budweiser is a lager brand that is primarily famous for its beer. Lionel Messi and Budweiser started their partnership in 2020, and both parties are still going strong.
Leo Messi was a part of the #BringHomeTheBud campaign. Budweiser has also given sponsorships to some of the football events, and the most eye-catching one was the 2022 FIFA World Cup.
MiM Hotels
Apart from the brand deals, there is one such business venture of Lionel Messi on the list. This chain of hotels is owned by Lionel Messi and Majestic Hotel Group under the name of MiM Hotels.
All of the hotels are situated in Spain, and the six places where the hotels are located are Mallorca, Ibiza, Baqueira Beret, Sitges, Sotogrande, and Andorra.
BitGet
Eventually, BitGet is a Crypto Exchange company that Lionel Messi endorses. BitGet and Lionel Messi started their partnership in 2022, which is just three years ago. This is Leo Messi’s sole crypto exchange brand deal.
He was also involved in a more than $19 million marketing campaign, which also included some film productions. The duration of the partnership and the amount involved are not mentioned.
BYJU’S
It was the month of November 2022 when Lionel Messi agreed to sign a deal with the Education Technology company BYJU’S. This was a three-year deal, and roughly, Lionel Messi would get paid around $4 million to $6 million per year.
Eventually, the deal could not be completed. The reason for the deal not being completed is that the brand BYJU’S is having some financial difficulties.
OrCam
Basically, OrCam is an assistive technology company from Israel. OrCam basically helps the blind and the visually impaired with its technologies that make their work easier.
The main reason behind Lionel signing with the company in 2020 was to increase awareness about the brand and encourage people in need to buy it. The amount of the deal is not mentioned.
Mas+
This is Lionel Messi’s brand, which he started in 2024 along with Mark Anthony. The product is basically a hydration drink which is made in four signature flavours. The drink is also available in limited-edition packets.
Basically, the drink does not include any caffeine, has low sugar in its making, and all the flavours are basically natural. There is still a lot to go as Prime is their biggest competitor and way ahead as of now.
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