The Indian Premier League is not just popular, but one of the wealthiest leagues in the world. The jump in its enterprise value is a reflection of its growing popularity. Brand deals and Sponsors play a big role in IPL’s Enterprise Value, which jumped by 12.9% to $18.5 billion.
Along with that, the IPL’s brand value has risen from 13.8% to $3.9 billion. It is an excellent growth among the leagues of the world. IPL continues to dominate and be one of the world’s most valuable leagues. Even teams contribute to the overall growth of the league, making its foundation stronger.
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IPL’s Enterprise Value Jumped by 12.9% to $18.5 Billion
The IPL’s growth is a reflection of the strong globalization of the league and smart planning and building of the brand over the years. The BCCI’s sale of a sponsorship slot of MY11Circle, AngelOne, RuPay, and CEAT itself has brought a 25% increase. Even TATA extended its title sponsorship, which is valued at up to $300 million.
In addition, RCB is rising on top of the team’s brand value position, surpassing CSK and MI, and has made a huge impact. All the teams have seen a good rise, which has given a boost to the overall brand value of IPL. RCB’s brand value is $269 million, with the Mumbai Indians in the second position with $242 million and CSK in the third position with $235 million.
Their partnership with streaming media has also benefited the league very much. The final of the IPL 2025 between RCB and PBKS itself got over 678 million views on Jio Hotstar. Also, media rights have been breaking records and giving brilliant revenue to the league.
According to Houlihan Lokey’s brand valuation analysis, IPL’s growth showcases its global expansion, loyal fan base, smart brand and digital engagement, and consistency of the league. It is very remarkable how well the Indian Premier League is doing all over the world.
