Messi’s Top 10 Brand Partnerships in 2025, which are Dominating the Market

By Aniket Kuila

Category: Football

Adidas

The biggest partnership, a lifetime deal with Messi dons Adidas boots and gear, and official Adidas shirts bear his name.

(Image: Unisport)

Hard Rock Cafe

The global ambassador for Hard Rock Cafe and muscling special merchants and campaigns like "WE PLAY TOGETHER."

(Image: Hotelier India)

Mas+ by Messi

His sports drink launched in 2024. It is now the official hydration partner of MLS youth programs and Inter Miami.

(Image: PR Newswire)

Apple (MLS Season Pass)

Messi's entering the MLS gives him part of Apple TV MLS Season Pass subscriptions.

(Image: Sportskeeda)

Mastercard

Probably the oldest partnership, this brand features Messi in its global campaigns that bring fans closer to the game of football.

(Image: iProUP)

PepsiCo (Pepsi, Lay's)

For several years, it's them he's been advertising for, in cheery commercials for sodas and chips all around the world.

(Image: 2CENTS)

Budweiser

The beer company is also a partner for major footballing events, furthering its appeal in the beverage world.

(Image: The Shorty Awards)

Louis Vuitton

The luxury fashion house that counts Messi as an ambassador for the men's collections, merging sport with exclusive fashion.

(Image: Louis Vuitton India)

The Messi Experience

A globally touring immersive exhibition about his life and career for his fans.

(Image: Toronto Latinos)

Visit Saudi

A globally touring immersive exhibition about his life and career for his fans.

(Image: ET TravelWorld)

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